Interactive and Digital Marketing Essay Example | Topics and Well Written Essays - 2250 words

Interactive and Digital Marketing - Essay Example It has huge ware houses with lots of products and the inventory keeps getting updated at a quick rate in each week. It targets the market of UK, France, Germany, Spain, Italy, Australia, USA, China and also distribution channel to other countries as well which are all generally been controlled by the two distribution channel of the company in UK. The website used by the company is very accessible and useful for all the customers. The website provides good facility for all its customers to find their product as per their needs and buy the particular product. It has the facility of different section of apparels for men’s and women’s which enables the customers to easily go into the section of their choice. The company website has got the user friendly navigation platform which helps the customers to access and buy products easily and comfortably. The best facility that the company provides is that people can access to the site and buy products from their own social networ king site like facebook without even going out of the social networking site. The company website is made based on the standards of worldwide consortium and also national institute of blind using plain English so that it is easily understandable to the customers. The website is updated on timely basis based on the new browsers and software (ASOS, 2014). Primark was opened in 1969 in Dublin, Ireland and came up with 38 stores. The company has opened 161 stores currently with its first store in Derby in 1973. The company is an Irish apparel retailer which operates in Belgium, France, Spain, Portugal, Netherlands, Austria, Germany, Ireland and UK. The company offers variety of products like men’s and women’s beauty products, confectionery and also kids’ apparel of large variety. The company website provides variety of options to access where every section is been divided like the women, men’s, kids and home, it also provides the facility to set the budget price of the customers so that